Nik's Technology Blog

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Stricter Guidelines for the use of Voucher Codes on Affilliate Websites

From January 1st 2009, there will be stricter guidelines for voucher code use on affiliate websites in the UK.
The Affiliate Marketing Council (AMC) , part of the Internet Advertising Bureau has issued a code of best practise to avoid putting it's members brands at risk.
The following affiliate networks have so far signed up to the new code of conduct.

  • Affiliate Window
  • Affilinet
  • Commission Junction UK
  • DGM-UK
  • TradeDoubler
  • Platform-A’s
  • Premier Affiliate
  • Network
  • Webgains
  • Zanox

The Voucher Code best practise press release states that affiliates will need to make sure they comply with the following come 1st January 2009:

  • Using 'Click to Reveal' when there is no valid or current code present is not permitted of affiliate publishers including using 'Click to Reveal' to show any deals/offers/sales instead of vouchers.
  • Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.
  • A valid code is defined as a code that has been legitimately issued by a merchant for use online. This code will have an activation date and where necessary a deactivation date.
  • Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes

I'm not quite sure how this will affect sites such as which links to vouchers posted by members of it's forum, since they rely on user generated content, which is most probably unmoderated.