It's been a couple of weeks since I attended Internet World at London's Earl Court and the follow-up emails have started to arrive in my inbox where I exchanged business cards with some of the exhibitors.
The show ran for three days, but I only managed to attend on the last day (1st May 2008).
During the exhibition, as well as general networking, I attended several presentations about marketing, social media, search and e-commerce.
One particular presentation by Nigel Miller of Fox Williams LLP was about legal tips for safe selling online.
This topic will bore many developers, entrepreneurs and start-ups because they don't understand or see the importance in legal issues and just want to get their idea/business or product live on the web.
Having seen the potential problems of ignoring legislation first hand, I was particularly interested in what Nigel had to say.
I'm one of those people who tends to read the odd terms and conditions page or End User License Agreement (EULA) and find that the language these documents are written in doesn't make for easy reading or understanding, so I was pleased that this presentation used simple plain English.
The presentation was not an exhaustive list of the all legal rules and regulations a website needs to comply with, but it highlighted the areas that are frequently misunderstood or ignored completely, it focused mainly on UK rules and regulations, such as:
- Sector specific compliance
- Web Accessibility compliance
- Company information which must be on the website
- Intellectual property and ownership
- The Data Protection Act (complying with)
- Terms and conditions and disclaimers
- Pricing errors
- Distance selling regulations and consumer rights
Nigel's full presentation entitled "Risky business; legal tips for safe selling online" can be downloaded as a PDF from Fox Williams' ebizlawTM website.
Nigel Miller is a partner at Fox Williams LLP.
You can now get the BBC iPlayer on the Nintendo Wii games console!
Before you can start watching programmes broadcast on the BBC over the last 7 days you'll need to connect your Wii console to the Internet (see instructions below) and download the Opera web browser from the Wii Store (Which costs 500 Wii points or about 3.50 Pounds Sterling).
Before you can buy Wii points to purchase the Opera web browser you'll first need to register online at www.nintendo-europe.com and "link" your Wii console to the Nintendo account you just created online, Nintendo have a guide on how to link your Wii Shop Channel Account to your Club Nintendo Account.
Once you've linked your account to your Wii console you need to go to the Wii Shop accessed from the Wii Home Menu on the console and purchase (by using a credit or debit card to buy some Wii points) and download the "Internet Channel".
Once downloaded and installed you're ready to go!
From the Wii Home Menu select "Internet Channel" and navigate to www.bbc.co.uk/iplayer, you can then use your Wii remote to zoom, pan and scroll around the web and the iPlayer.
You can read more info about the BBC iPlayer on the Wii console at BBC Internet Blog.
To connect your Nintendo Wii console to the Internet with Wi-Fi follow these steps:
- Go to the Wii home menu
- Select "Wii options" on the bottom left
- Click on "Wii settings" on the right
- Click the right arrow
- Select Internet
- Click "Connection Settings"
- Select "Connection 1"
- Choose "Wireless Connection"
- Select "Search for Access Point"
- Click "Ok"
- You should be presented with a list of local wireless routers, select your wireless router from the list
- If your wireless router is secure, you'll be prompted to enter your Wi-Fi password
- Click to save your connection settings
- Click "Ok"
- The Wii will now test your connection and then prompt you to perform a system update, click "Yes"
- Return to the Wii menu when prompted
Following on from Google's change of stance, allowing UK and Irish AdWords users to bid on trademarked keywords of other companies, TradeDoubler the affiliate marketing platform has sent its affiliates an email.
The email reminds TradeDoubler's affiliates that even though Google now allows its AdWord users to bid on trademarked keywords, it does not mean that any previous keyword bidding restrictions TradeDoubler's merchants had previously with their affiliates are now a free for all.
They warn that any affiliate activity that goes against a TradeDoubler merchant's terms and conditions will mean action will be taken such as removal from the programme or network and forfeit of commissions.
I've just read a post over at Search Engine Journal about statistics from Hitwise UK suggesting British users are increasingly using browser toolbars to search for domains they know already like tesco.com rather than typing them directly into their browser address bar.
I use this technique a lot because I frequently misspell a domain name or get the wrong domain extension for a website. When this happens more-often-than-not you get a holding page, cyber-squatter site, or worst still a site that attempts to mimic the intended destination in order to "phish" log-in details.
When you use a search toolbar to navigate to a domain the top search result is most likely going to to be the real domain.