Nik's Technology Blog

Travels through programming, networks, and computers

Stricter Guidelines for the use of Voucher Codes on Affilliate Websites

From January 1st 2009, there will be stricter guidelines for voucher code use on affiliate websites in the UK.
The Affiliate Marketing Council (AMC) , part of the Internet Advertising Bureau has issued a code of best practise to avoid putting it's members brands at risk.
The following affiliate networks have so far signed up to the new code of conduct.

  • Affiliate Window
  • Affilinet
  • Commission Junction UK
  • DGM-UK
  • TradeDoubler
  • Platform-A’s buy.at
  • Premier Affiliate
  • Network
  • Webgains
  • Zanox

The Voucher Code best practise press release states that affiliates will need to make sure they comply with the following come 1st January 2009:

  • Using 'Click to Reveal' when there is no valid or current code present is not permitted of affiliate publishers including using 'Click to Reveal' to show any deals/offers/sales instead of vouchers.
  • Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.
  • A valid code is defined as a code that has been legitimately issued by a merchant for use online. This code will have an activation date and where necessary a deactivation date.
  • Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes

I'm not quite sure how this will affect sites such as hotukdeals.com which links to vouchers posted by members of it's forum, since they rely on user generated content, which is most probably unmoderated.

TradeDoubler Affiliate Trademark Keyword Bidding Reminder

Following on from Google's change of stance, allowing UK and Irish AdWords users to bid on trademarked keywords of other companies, TradeDoubler the affiliate marketing platform has sent its affiliates an email.
The email reminds TradeDoubler's affiliates that even though Google now allows its AdWord users to bid on trademarked keywords, it does not mean that any previous keyword bidding restrictions TradeDoubler's merchants had previously with their affiliates are now a free for all.

They warn that any affiliate activity that goes against a TradeDoubler merchant's terms and conditions will mean action will be taken such as removal from the programme or network and forfeit of commissions.

Dollar - Pound Exchange Rate Hits British Web Publishers

The British Pound broke through the physiological barrier of $2 yesterday due to the relative strength of the British economy. For us Brits this has some advantages like cheap shopping trips to New York, and some negatives such as companies who export goods to the US will suffer due to their goods becoming more expensive to American importers.

It also affects British web publishers who earn money from American companies. Affiliate programs like Google's Adsense, Amazon Associates etc are all paid in US dollars. Some schemes have the option of holding payments, but with the weakening economy in the US this exchange rate might be with us for some time.